Alchemy
ROLE: Product MArketing Date: 2023
Deliverables: Owned end-to-end delivery of high-impact GTM assets—from product positioning and messaging to multi-channel launch content, co-marketing campaigns, and sales enablement collateral—ensuring cohesive narratives that resonated across audiences.
Deliverables: Owned end-to-end delivery of high-impact GTM assets—from product positioning and messaging to multi-channel launch content, co-marketing campaigns, and sales enablement collateral—ensuring cohesive narratives that resonated across audiences.
AlchemyAI is a suite of AI-powered tools designed to streamline Web3 development. It includes ChatWeb3, an AI assistant trained on extensive Web3 documentation to help developers write efficient, accurate code, and the Alchemy ChatGPT Plugin, which enables natural language access to on-chain data. Together, these tools reduce complexity and accelerate development timelines for engineers building in the blockchain space.
As the owner of the end-to-end launch and go-to-market strategy, I was responsible for positioning, messaging, and user experience across both tools. I collaborated closely with product and design teams to ensure alignment with developer workflows, and led cross-functional coordination across marketing, comms, and customer enablement to bring the release to market successfully.
High community response and strong click-through rates underscored the success of a multi-layered launch strategy executed across web, email, in-product, and social. A well-performing Twitter thread exemplified how aligned messaging across channels can drive engagement and product interest.
