GENIE
ROLE: CO-FOUNDER AND PRESIDENT Date: 2020-2022
Deliverables: Brand, product vision, direction, and execution, including management of 10+ direct reports across marketing, design, and product.
Deliverables: Brand, product vision, direction, and execution, including management of 10+ direct reports across marketing, design, and product.
Genie is a mobile student loans management platform aimed at helping students keep track of and shrink their student debt through “change roundups,” intuitive debt visualization, and deep integrations with student loan providers and personal banks. After securing funding in late 2020, the project grew into a fully grown company with 18 employees.
Genie- "Ditch the Debt" 2020 - Full Length Ad
The "Keep the Memories, Ditch the Debt" marketing campaign aimed to target the highly emotional problem with highly emotional messaging. This form of emotional storytelling is a constant throughout the Genie brand and a highly crucial aspect of Genie's narrative.
