Globality
ROLE: Product Marketing Manager & Design Lead
Date: 2024-2025
Deliverables: OWNED GLOBALITY’S FULL COMPANY REBRAND AND GO-TO-MARKET Design STRATEGY — LEADING EVERYTHING FROM VISUAL IDENTITY AND WEBSITE TO PRODUCT LAUNCHES, ABM, SALES ENABLEMENT, AND THE NARRATIVE THAT TIED IT ALL TOGETHER.
Date: 2024-2025
Deliverables: OWNED GLOBALITY’S FULL COMPANY REBRAND AND GO-TO-MARKET Design STRATEGY — LEADING EVERYTHING FROM VISUAL IDENTITY AND WEBSITE TO PRODUCT LAUNCHES, ABM, SALES ENABLEMENT, AND THE NARRATIVE THAT TIED IT ALL TOGETHER.
Glo "Hero Journey" Animation - 2025
Globality is an AI-powered procurement platform redefining how enterprises source and manage services. When I joined, the company had strong tech, bold ambitions, and a marquee customer base — but lacked a cohesive brand, clear narrative, and go-to-market engine that could scale.
I owned the rebrand, built the messaging architecture, established the GTM motion, and created the connective tissue between product, brand, and revenue. Everything I led tied back to a simple idea: align every touchpoint to a strategic narrative that speaks to pain, promises outcomes, and earns trust.
Every product launch was an opportunity to sharpen the narrative, align the business, and create momentum. I established a strategic GTM motion that turned feature releases into clear, compelling stories — not just announcements. For each of the 10+ launches I owned, I crafted the positioning, messaging, and rollout plan end-to-end. I aligned cross-functional teams through GTM briefs that grounded the work in buyer pain points, then built the supporting content — from demo flows and decks to outbound messaging and internal enablement. The result: consistent, high-impact launches that scaled across teams and resonated with the market.
Establishing credibility in a crowded market meant elevating the voices our buyers trusted most. I developed a thought leadership program anchored in customer storytelling, executive insight, and consistent market presence. That included a recurring webinar cadence focused on real-world outcomes, not product pitches — along with curated roundtables, strategic speaker placements, and partnerships that positioned Globality alongside industry leaders. By turning our customers into advocates and our narrative into a conversation, we built more than awareness — we built trust, influence, and long-term brand equity.
Sales Enablement
Strategic content became the connective tissue across GTM, ABM, and event efforts. A suite of whitepapers, sales decks, one-pagers, and interactive tools equipped teams with assets that reinforced core narratives, answered buyer objections, and drove consistency across every stage of the funnel.
Strategic content became the connective tissue across GTM, ABM, and event efforts. A suite of whitepapers, sales decks, one-pagers, and interactive tools equipped teams with assets that reinforced core narratives, answered buyer objections, and drove consistency across every stage of the funnel.
While competitors leaned on generic AI claims, I built a presence anchored in emotional clarity and customer outcomes. From booth design and demo scripts to pre-show outreach and post-event follow-ups, I shaped a cohesive story that showed — not just told — why Globality was different. The result: higher engagement, sharper positioning, and a brand people remembered after the badge came off.
