Iron Horse
Client: Iron Horse Fitness Date: 2023
Deliverables: Brand Identity
Deliverables: Brand Identity
Iron Horse Fitness and Sports Performance is a community-driven training facility in Danville, California, specializing in athletic development, performance optimization, and personal fitness goals. Located on the historic Danville railway, the gym offers a comprehensive range of services including personal training, group classes, nutrition coaching, and specialized sports programming.
Owning the end-to-end brand identity, I crafted a visual system that bridges the gym’s industrial roots with its performance-driven ethos. The logo draws from the legacy of the railway and the visual language of steel weight plates—combining bold, grounded typography with a monogram that conveys both motion and strength, anchoring the brand in local history while signaling power and resilience.