CAVALLI ESTATES
Client: CAVALLI ESTATES Date: 2021-2022
Deliverables: Brand Identity - Website Design - Project Management
Deliverables: Brand Identity - Website Design - Project Management
Brand Identity Creation (2022)
Cavalli Estates is a working lavender farm and boutique retreat set across 130+ acres in San Luis Obispo’s Edna Valley. I was brought in to create a full brand identity that could capture the property's dual personality—elevated and grounded, wild and intentional.
The final system balances refined typography with organic details to reflect the architecture, land, and experience. The logo is clean and architectural, paired with a minimal color palette and elegant lavender motifs. We developed a visual language that feels high-end but warm—built to flex across signage, small-batch lavender packaging, digital touchpoints, and print collateral.
This project was about capturing a sense of place and translating it into a brand that feels both luxurious and lived-in.
Cavalli Estates was created by retired Silicon Valley tech entrepreneurs who simply wanted a place to rest, rejuvenate, heal, and experience a slower pace in the heart of Edna Valley. The brand was created with the goal of creating an entire experience for the visitors.
